TrailConSchedule
Precision Fuel & Hydration Sweat Testing
Activation Day 1
Find out how salty your sweat is so you can personalize your hydration plan.
Everyone loses a different amount of sodium in their sweat.
Caleb Olson only loses 655 milligrams of sodium per liter of sweat, whereas Rachel Entrekin’s number is 1,515mg/L!
Book in at a special discounted price, with slots available at the Events Center on Monday and at the Vendor Village on Tues/Wed
Sign Up HERE
The test is done at-rest, is non-invasive and takes ~30 minutes
From 11:00am
@ Event Center Lawn
TrailCon 2026:
Shaping the Future
Day 1
TrailCon co-founder Dylan Bowman opens TrailCon 2026
From 12:00pm until 12:05pm
@ Event Center
The Trends Reshaping Trail Running Participation, Culture, and the Marketplace
Day 1 Panel
with David Callahan, Steve Holmberg and Jenny Karn
Trail running's growth story is well documented. But growth alone does not explain where the sport is headed. This panel goes beyond the headlines to examine what is driving participation, where cracks are forming, and what comes next for event organizers, brands, and athletes.
From 12:05 until 12:50
@ Event Center
The Current State of Anti-Doping in Trail Running
Day 1 Panel
with moderator Tim Tollefson and special panelist Travis Tygart
Trail running is growing faster than ever — and with that momentum comes the opportunity to build the sport the right way. As other sports have learned, embracing anti-doping standards early is a sign of maturity and strength. As the sport explodes in popularity, the topic of doping — long whispered about, rarely addressed head-on like in other sports — demands a seat at the table.
From 12:55PM until 1:55PM
@ Event Center
The Great Debate:
Should Trail Running Be an Olympic Sport?
Day 1 Panel
Moderator Corrine Malcolm with panelists Natacha Manchado, Francesco Puppi and Anna Gibson
The Olympics have come for triathlon, sport climbing, and skateboarding. Could trail running be next — and more importantly, should it be?
From 2:15PM until 3:05PM
@ Event Center
Ahead of His Time:
A Conversation with Matt Carpenter
Day 1 Panel
Scott Jurek with Matt Carpenter
Before the sport had a professional class, before GPS watches and carbon-plated shoes, before trail running was a global industry — Matt Carpenter was setting records that still stand today. Training at altitude in Manitou Springs, competing across disciplines and distances that most runners wouldn't dare combine, Carpenter operated in a category largely of his own making. Decades later, the sport is still catching up.
From 3:05PM until 3:55PM
@ Event Center
Beyond the Miles:
Rich Roll & Katie Schide
Day 1 Panel
with Rich Roll and Katie Schide
What does it mean to pursue excellence — not just in racing, but in how you live? This fireside chat brings together two figures who have each, in their own way, redefined what's possible in endurance sports and beyond.
From 4:00PM until 4:40PM
@ Event Center
On Happy Hour
Activation Day 1
Meet, eat and swap trail tales at On Happy Hour. Stop by for tasty aid station-style food and drink, featuring all your favorites from Mile 0 to Mile 100. Kicking off from 5 p.m. – see you there. There may even be guest appearances from the On Trail team - you won't want to miss this kick-off to TrailCon
From 5:00pm
The Tram Jam and Run to the Emigrant Pass with On
Activation Day 2
Demo our athlete-approved trail shoes with live music. Then hit the trails for a dawn run with the On Trail team. This demo run is your chance to put the Cloudultra Pro to the test. Take an early tram to High Camp or earn it from the valley floor—the choice is yours. Either way, expect great company, new connections, a stunning sunrise, and well-earned treats waiting at Emigrant Pass.
Register your participation here : On Tram Jam / Pass Run
From 6:30am until 9am
Craft Gravel World Tour & Kype Trail Shoe Demo
Activation Day 2
Craft is officially launching the Gravel World Tour™ at TrailCon — and Palisades Tahoe is where it all begins. The Gravel World Tour™ is a global movement bringing runners of all levels onto the world's most inspiring off-road routes. From the Sierra Nevada to wherever the trail takes us next, this is gravel running on a new scale. 👟 Shop the latest Craft gear 👀 Get a first look at the Kype (pronounced "ship-ah" in Swedish) — dropping August 2026 and worth the wait 🎁 Grab free limited-edition Gravel World Tour™ x TrailCon swag 🏃 Sign up for an off-site gravel running demo 🤝 Meet Craft athlete Tim Tollefson 🎟️ Enter the daily raffle to win a free Mammoth Trailfest 10k bib Wednesday: Craft Demo with Tommy Rivs, Tim Tollefson, & David Laney From 9:00am to 10:30 am First 50 = FREE TrailCon shirt, coffee & bites. Try Xplor Pro gravel shoes. @ Craft Tent Follow for more updates: @craftsportswear.
From 9:00am until 5:00pm
@ Craft Tent
ACG Ultrafly 2 & Zegama Trail Shoe Demo
Activation Day 2
Lace up and hit the trail. Stop by the ACG booth to demo two of the most talked-about trail shoes of the season — the Ultrafly 2 and the Zegama 2.
Nike ACG Ultrafly 2 · The Race Weapon Thirteen rounds of testing. Thirty thousand miles of development. The Ultrafly 2 is Nike's most serious trail shoe ever built — and it has the results to back it up. Caleb Olson won the 2025 Western States 100 in a prototype of this shoe, in the second-fastest time in history. ZoomX foam — Nike's lightest, softest, and most responsive — delivers 85% energy return, and a split carbon FlyPlate keeps it from feeling rigid on technical terrain, flexing over roots and rocks while still generating serious propulsion. A true trail super shoe that surprises — lighter, more stable, and more trail-friendly than its predecessor. Nike Zegama 2 · The Workhorse Where the Ultrafly is built to race, the Zegama 2 is built to go all day. ZoomX foam, a Vibram Megagrip outsole with wide-spaced lugs for self-cleaning across mixed terrain, and an upgraded upper built for ventilation and durability — this is the shoe for runners who want plush, reliable miles without babying their footwear. One of the best trail shoes on the market right now for cushioned, premium performance on easy to moderate terrain.
From 9:00am until 5:00pm
@ Nike ACG Booth
Keen Hide-A-Rock Challenge
Activation Day 2
KEEN invites you to slow down and Wander around the Olympic Valley during TrailCon. As you explore the village and surrounding trails, keep an eye out for KEEN painted rocks. Rocks can be redeemed at the KEEN booth for prizes, with harder to find rocks meaning bigger prizes. Check out the KEEN Van during TrailCon for hints on where you should Wander - and to demo the Wander Trail Running Shoe as you explore.
From 9:00am until 5:00pm
@ the Village
Keen Wander Around TrailCon Trail Shoe Demo
Activation Day 2
During TrailCon, visit the KEEN van to demo Seek or Wander on the segment. Every completed segment during TrailCon in KEEN trail running shoes will unlock a $10 donation to Runners for Public Lands.
From 9:00am until 5:00pm
@ Keen Booth
Mount to Coast H1 & M1 Trail Shoe Demo
Activation Day 2
Mount to Coast will be on the ground at TrailCon’s Vendor Village during Days 2 and 3 (June 23–24), giving attendees the chance to experience the full product line firsthand, including the forthcoming M1 mountain running shoe. This will be the public’s first opportunity to see – and run in – this soon-to-be-released model. There will also be the first demo set of the Believe In the Run Edition of the popular hybrid H1 road-to-trail shoe. The first 50 runners to demo Mount to Coast shoes will receive a co-branded Mount to Coast x TrailCon canvas tote bag.
From 9:00am until 5:00pm
@ Mount to Coast Booth
Lowa Skyterra & Fortux Trail Shoe Demo
Activation Day 2
The Skyterra is Lowa's statement shoe for runners who want trail protection without sacrificing legitimate performance underfoot - and you can try it at TrailCon. Built around a synthetic mesh upper, a supercritical DynaType midsole, and a Vibram Megagrip outsole with 4.5mm lugs, it arrives with a 33mm heel stack and 6mm drop — numbers that put it firmly in the long-distance, technical-terrain category. Best for: runners doing high-mileage days on rough terrain who'd rather have too much shoe than not enough. If you're leaning towards ultramarathons, long-distance efforts, and fast hiking on varied terrain, the Lowa Fortux is your shoe - and can also be tried out at TrailCon. A smooth rocker provides a natural rolling motion, while padded uppers and a cushioned midsole prioritize comfort across extended miles. Bi-directional lugs deliver targeted grip on acceleration and braking, which makes it a capable shoe across a range of trail conditions without feeling specialized to the point of limitation.
From 9:00am until 5:00pm
@ Lowa Booth
Precision Fuel & Hydration Sweat Testing
Activation Day 2
Find out how salty your sweat is so you can personalize your hydration plan.
Everyone loses a different amount of sodium in their sweat.
Caleb Olson only loses 655 milligrams of sodium per liter of sweat, whereas Rachel Entrekin’s number is 1,515mg/L!
Book in at a special discounted price, with slots available at the Events Center on Monday and at the Vendor Village on Tues/Wed
Sign Up HERE
The test is done at-rest, is non-invasive and takes ~30 minutes
From 9:00am until 5:00pm
@ Precision Booth
On Cloudultra Pro Trail Shoe Demo
Activation Day 2
Demo the On Cloudultra Pro at TrailCon. Stop by the On booth at TrailCon to lace up the Cloudultra Pro and take it out on the trails of Palisades Tahoe — one of the best testing grounds in the country. This isn't a treadmill try-on. This is the shoe on real dirt, real climbs, and real descents. The Cloudultra Pro is a genuine shift for On's trail line — lighter, faster, and engineered with all-mountain race-day mileage in mind. Max cushioning meets a legitimately poppy, race-capable ride, with a platform stable enough to inspire confidence on technical terrain. Max-cushioned yet legitimately lively — far more of a trail supershoe than a recovery tool.
From 9:00am until 5:00pm
@ On Booth
Brooks Elite Athlete Meet & Greet – Donuts/Coffee
Activation Day 2
TrailCon’s second day kicks off with an intimate morning gathering hosted by Brooks. Attendees are invited to grab coffee and donuts while meeting Brooks’ elite trail athletes in a relaxed, conversational setting.
I It’s a chance to hear directly from the runners who test and push the limits of Brooks trail footwear at the highest levels of the sport—and to start Day 2 with the kind of access that only happens at TrailCon.
Featured athletes: Anna Gibson, Will Murray, Scott Jurek, Chris Myers, Elisa Morin, Courtney Coppinger and Heidi Frehlich
From 9:00am until 10:00am
@ Brooks Tent
Brooks Cascadia Elite Trail Shoe Demo
Activation Day 2
Stop by the Brooks booth to demo the all-new Cascadia Elite and put it to the test on real trail.
The Cascadia line has been a fixture in trail running for nearly two decades — 19 iterations deep, trusted by thru-hikers, mountain runners, and Brooks elites alike. The Cascadia Elite is a different animal. It takes the mountain DNA of the flagship Cascadia and merges it with the trimmings of a modern, high-performance race-ready design — max cushioning, serious energy return, and traction that flat-out grips.
Forty millimeters of heel cushioning with a Pebax plate underneath — the ride is plush but never mushy, and just as comfortable grinding up a long climb at hiking pace as it is moving fast across runnable terrain. The Vibram Megagrip Elite compound is even stickier than standard Megagrip — especially notable on the rock slabs you'll find all over Palisades this week. A sock-like upper wraps the foot snugly and eliminates the shifting you sometimes get with traditional tongue designs, with a Kevlar-reinforced Matryx upper that holds up over serious mileage.
The Brooks team is here to guide the fit and talk through what makes this one different.
From 9:00am until 5:00pm
@ Brooks Booth
Vibram Innovation Lab
Activation Day 2
Vibram will showcase the Mobile Innovation Lab at Trailcon 2026. Meet Vibram’s Master Cobbler, Refugio Contreras, along with guest cobbler Gino Gentile of Anthony’s Shoe Service in San Francisco, CA. View the resoling process and learn how to have your shoes resoled by a local cobbler.
From 9:00am until 5:00pm
Ciele x TrailCon Official Headwear Sales
Activation Day 2
TrailCon x Ciele Athletics | Official Headwear Partner of TrailCon 2026
TrailCon is proud to announce Ciele Athletics as the Official Headwear Partner of TrailCon 2026 — and we're marking the partnership the right way: with a limited-edition, co-branded collection you won't find anywhere else. These hats are exclusive to the event.
If you want one, you have to be there. TrailCon 2026 goes June 22–24 at Palisades Tahoe, California. Come for the trails, the community, and yes — the hat.
From 9:00am until 5:00pm
@ Ciele Booth
Keen Strava Challenge
Activation Day 2
Join KEEN and Alpenglow Sports throughout TrailCon by logging miles on the Olympic Valley Strava segment. Each segment completion gets you one entry into a drawing for a trip to Portland and entry into the Wy’East Trailfest. Strava LINK for this activation.
From 9:00am until 5:00pm
@ Keen Booth
ACG Ultrafly 2 & Zegama Trail Shoe Demo
Activation Day 2
Lace up and hit the trail. Stop by the ACG booth to demo two of the most talked-about trail shoes of the season — the Ultrafly 2 and the Zegama 2.
Nike ACG Ultrafly 2 · The Race Weapon Thirteen rounds of testing. Thirty thousand miles of development. The Ultrafly 2 is Nike's most serious trail shoe ever built — and it has the results to back it up. Caleb Olson won the 2025 Western States 100 in a prototype of this shoe, in the second-fastest time in history. ZoomX foam — Nike's lightest, softest, and most responsive — delivers 85% energy return, and a split carbon FlyPlate keeps it from feeling rigid on technical terrain, flexing over roots and rocks while still generating serious propulsion. A true trail super shoe that surprises — lighter, more stable, and more trail-friendly than its predecessor. Nike Zegama 2 · The Workhorse Where the Ultrafly is built to race, the Zegama 2 is built to go all day. ZoomX foam, a Vibram Megagrip outsole with wide-spaced lugs for self-cleaning across mixed terrain, and an upgraded upper built for ventilation and durability — this is the shoe for runners who want plush, reliable miles without babying their footwear. One of the best trail shoes on the market right now for cushioned, premium performance on easy to moderate terrain.
From 9:00am until 5:00pm
@ Nike ACG Booth
Kilian Jornet Foundation : Running Minds
Activation Day 2
This Running Minds is co-created with Truckee Trails Foundation, and Western States Foundation.
We’ll hear from people involved in trail work about what it takes to keep these routes maintained and accessible, and how every user’s behaviour can either help or harm these landscapes. We’ll also talk about why protecting and defending public lands matters for the future of these ecosystems and its communities, and how events like Western States depend on long-term stewardship and community care for the terrain they cross. This is not a race and there is no timing.
The aim is to move together at a conversational pace, listen, ask questions and leave with a clearer picture of the work happening behind the scenes on the trails we love. People will be able to demo NNormal shoes as part of the run.
Sign up to participate @ https://29zlrvb7zwj.typeform.com/to/mXdp4Zew
From 9:00am until 10:30am
@ NNormal booth.
Ultra SignUp Sweepstakes
Activation Day 2
UltraSignup is heading back to Palisades Tahoe for Broken Arrow Skyrace, TrailCon, and Western States 100. Win over $11,000 in prizes open to everyone — racers and remote fans alike. Enter the Ultra SignUp Sweepstakes!!
From 9:00am until 5:00pm
@ UltraSignup Booth
How Trail Running's Top Leaders Think About Growth, Culture, and What's Next
Day 2 Panel
Moderated by Ian MacGregor with panelists Renée Augustine, Arc'teryx; Monica DeVreese, rabbit and Mark Garonzik, ACG plus Q&A
From 10:30am until 11:10am
@ TrailCon Stage, Presented by Precision Fuel & Hydration
The State of Endurance Nutrition Science
Day 2 Panel
Meredith Terranova moderates with panelists Chris Harris, Katie Schide and Caitlin Fielder followed by audience Q&A
From 11:00am until 11:40am
@ Broken Arrow Stage
Mental Health is Health
Day 2 Panel
Moderated by Rebecca Rusch with, Sally McRae, Tim Tollefson, and Addie Bracy plus Q&A
From 11:30am until 12:10am
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Built for the Long Run: Women’s Health Across the Endurance Athlete Lifespan
Day 2 Panel
Emily Kraus with Gauri Desai , Alyssa Olenick and Keely Henninger with audience Q&A to follow.
From 12:00 until 12:40
@ Broken Arrow Stage
Arc'teryx x Here For The Women's Race Midday Mingle
Activation Day 2
Midday Mingle | Here for the Women's Race
The women's race deserves more than a sideline moment — it deserves a movement. And movements are built by the people who show up for them. Take a breath. Pull up a chair. Let's talk about it.
Join us on Tuesday, June 23 at 12 PM for a lunch and mingle hosted in partnership with Here for the Women's Race and Feisty Media — a space carved out of a packed event week to slow down, connect with the people who care about what you care about, and celebrate what it means to be here for this moment in the sport. The first 50 people to sign up receive a pair of Arc'teryx trail running shoes.
Reserve your spot → Link - community-events.arcteryx.com/hftwrmiddaymingle
From 12:40pm until 1:40pm
Freetrail Live
Activation Day 2
Freetrail's Dylan Bowman with Caleb Olson Live with Q&A
From 1:40pm until 2:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Why Short Trail Is One of the Most Valuable Properties in Trail Running
Activation Day 2
with Dani Moreno and Emkay Sullivan
From 2:10pm until 2:50pm
@ Broken Arrow Stage
The Playbook: What Trail Running Can Borrow from Other Sports
Day 2 Panel
Moderated by Aaron Lutze with Rebecca Rusch , Emily Harrington and Sasha DiGiulian plus Q&A
From 2:40pm until 3:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Freetrail Western States Preview Show:
Course, Conditions, & Contenders
Activation Day 2
Dylan Bowman with Corrine Malcolm, Tim Tollefson
From 3:00pm until 4:00pm
@ Basecamp Room
Lowa Dryathalon
Activation Day 2
TrailCon presented by On, the premier trail running festival for the trail running industry, is thrilled to announce the Lowa Dry-Athlon, a first-of-its-kind competitive relay event combining trail running and biathlon-style laser shooting. Developed in partnership with the U.S. Biathlon, the Dry-Athlon imagines the classic biathlon format for the trail running world—swapping snow for singletrack and skis for trail shoes. The event invites all attendees to compete in teams of four in a high-energy relay that tests both speed on the trail and composure at the shooting range—using laser rifles, with no live ammunition or real weapons involved. Register here: Lowa Dryathalon Signup @ UltraSignup
From 3:00pm until 4:00pm
The New Guard:
How Independent Brands Are Changing the Game
Day 2 Panel
Matt Sharkey moderates with Paulius Dragunas, East Peak; Floris Gierman, Path Projects; and Kyla Maher, Satisfy
From 3:10pm until 3:50pm
@ Broken Arrow Stage
Converging Paths: From the Trails to the Olympics
Day 2 Panel
Topher Gaylord moderates....with Anna Gibson and Cam Smith
From 3:40pm until 4:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Built Different: The Real Story Behind Standout Products
Day 2 Panel
Taylor Bodin moderates with panelists Andrew Bumbalough, ACG; Tara Shick, On ; Yeti Zhang, Mount to Coast
From 4:10pm until 4:50pm
@ Broken Arrow Stage
Brooks Happy Hour
Activation Day 2
Brooks closes out Day 2 with a happy hour gathering, bringing together athletes, industry leaders, and attendees to cap off a full day of programming.
The Brooks Happy Hour continues a TrailCon tradition of pairing the day’s ideas and conversations with the kind of informal, high-energy social moments that build real relationships across the sport.
From 5:00pm until 6:30pm
Arc'teryx Alpine Sunset Run
Activation Day 2
Tuesday, June 23 · Meet at the Arc'teryx Booth · 7:30 PM
Visit arcteryx.com/alpinesunsetrun to sign up for this event.
Signed Waivers required onsite to participate
Head into the mountains for an evening community run with the Arc'teryx crew.
This is a social, all-paces effort — a chance to share miles with fellow TrailCon attendees as the sun drops behind the Sierra. Headlamps provided on-site courtesy of Petzl, or bring your own.
The run also doubles as a live demo of the Arc'teryx Sylan 2, which you can demo throughout TrailCon.
This is their flagship trail running shoe built specifically for fast movement on technical mountain terrain. Lighter than its predecessor, more stable, and now equipped with a carbon-fiber plate for extra propulsion, the Sylan 2 is Arc'teryx's clearest statement yet that they're serious about footwear.
Specs: Engineered jacquard knit upper (nylon/TPU/TPE blend)
· Supercritical foam midsole + carbon-fiber composite plate
· Vibram Megagrip Litebase outsole
· Stepped 4.5mm/3.5mm lug pattern
· 32mm heel / 26mm forefoot stack
· 6mm drop
· 9.5 oz
· $220
From 7:30pm
@ Arc'teryx Booth
On Sunrise Summit
Activation Day 3
Register to participate here: https://events.on.com/trailcon2026
Paging all early bird runners. Join the On Trail team as we take on the legendary KT-22 at sunrise. Lace up a pair of demos at the On booth for extra control. Followed by a mountain-side celebration. We go at dawn – see you there.
HERE is the Strava Route to the Sunrise Summit… expect a challenging, vertical-focused course that delivers both effort and reward—big climbs, unforgettable views, and an atmosphere that captures the spirit of TrailCon. Whether you’re racing all-out or simply looking to experience the mountain in a new way, this is a can’t-miss addition to the week.
From 6:00am until 9:00am
Mount to Coast Tea with Yeti
Activation Day 3
Mount to Coast co-founder Yeti Zhang , one of the world's leading experts on midsole foams, will host “Tea with Yeti” at 8:30 am on June 24. This will be an informal session intended to be a conversation between Yeti and the public. Space is limited to 20 participants. Pre-registration is available online ahead of the event, as well as in-person sign-ups at the Mount to Coast booth on Tuesday, June 23.
From 8:30am until 9:30am
Ciele x TrailCon Official Headwear Sales
Activation Day 3
TrailCon x Ciele Athletics | Official Headwear Partner of TrailCon 2026
TrailCon is proud to announce Ciele Athletics as the Official Headwear Partner of TrailCon 2026 — and we're marking the partnership the right way: with a limited-edition, co-branded collection you won't find anywhere else. These hats are exclusive to the event.
If you want one, you have to be there. TrailCon 2026 goes June 22–24 at Palisades Tahoe, California. Come for the trails, the community, and yes — the hat.
From 9:00am until 4:30pm
@ Ciele Booth
Keen Hide-A-Rock Challenge
Activation Day 3
KEEN invites you to slow down and Wander around the Olympic Valley during TrailCon. As you explore the village and surrounding trails, keep an eye out for KEEN painted rocks. Rocks can be redeemed at the KEEN booth for prizes, with harder to find rocks meaning bigger prizes. Check out the KEEN Van during TrailCon for hints on where you should Wander - and to demo the Wander Trail Running Shoe as you explore.
From 9:00am until 4:30pm
@ the Village
Keen Strava Challenge
Activation Day 3
Join KEEN and Alpenglow Sports throughout TrailCon by logging miles on the Olympic Valley Strava segment. Each segment completion gets you one entry into a drawing for a trip to Portland and entry into the Wy’East Trailfest. Strava LINK for this activation.
From 9:00am until 4:30pm
@ Keen Booth
Lowa Skyterra & Fortux Trail Shoe Demo
Activation Day 3
The Skyterra is Lowa's statement shoe for runners who want trail protection without sacrificing legitimate performance underfoot - and you can try it at TrailCon. Built around a synthetic mesh upper, a supercritical DynaType midsole, and a Vibram Megagrip outsole with 4.5mm lugs, it arrives with a 33mm heel stack and 6mm drop — numbers that put it firmly in the long-distance, technical-terrain category. Best for: runners doing high-mileage days on rough terrain who'd rather have too much shoe than not enough. If you're leaning towards ultramarathons, long-distance efforts, and fast hiking on varied terrain, the Lowa Fortux is your shoe - and can also be tried out at TrailCon. A smooth rocker provides a natural rolling motion, while padded uppers and a cushioned midsole prioritize comfort across extended miles. Bi-directional lugs deliver targeted grip on acceleration and braking, which makes it a capable shoe across a range of trail conditions without feeling specialized to the point of limitation.
From 9:00am until 4:30pm
@ Lowa Booth
Keen Wander Around TrailCon Trail Shoe Demo
Activation Day 3
During TrailCon, visit the KEEN van to demo Seek or Wander on the segment. Every completed segment during TrailCon in KEEN trail running shoes will unlock a $10 donation to Runners for Public Lands.
From 9:00am until 4:30pm
@ Keen Booth
Try the new PF 30 Watermelon Chew 🍉
Activation Day 3
Be one of the first in the world to taste the energy chew used by Rachel Entrekin in her historic Cocodona 250 victory recently. The PF 30 Watermelon Chew is officially launching for sale online and at the vendor village during TrailCon.
Head to PF&H’s Watermelon Stall to grab a sample.
From 9:00am until 5:00pm
@ Precision Booth
Mount to Coast H1 & M1 Trail Shoe Demo
Activation Day 3
Mount to Coast will be on the ground at TrailCon’s Vendor Village during Days 2 and 3 (June 23–24), giving attendees the chance to experience the full product line firsthand, including the forthcoming M1 mountain running shoe. This will be the public’s first opportunity to see – and run in – this soon-to-be-released model. There will also be the first demo set of the Believe In the Run Edition of the popular hybrid H1 road-to-trail shoe. The first 50 runners to demo Mount to Coast shoes will receive a co-branded Mount to Coast x TrailCon canvas tote bag.
From 9:00am until 4:30pm
@ Mount to Coast Booth
ACG Ultrafly 2 & Zegama Trail Shoe Demo
Activation Day 3
Lace up and hit the trail. Stop by the ACG booth to demo two of the most talked-about trail shoes of the season — the Ultrafly 2 and the Zegama 2.
Nike ACG Ultrafly 2 · The Race Weapon Thirteen rounds of testing. Thirty thousand miles of development. The Ultrafly 2 is Nike's most serious trail shoe ever built — and it has the results to back it up. Caleb Olson won the 2025 Western States 100 in a prototype of this shoe, in the second-fastest time in history. ZoomX foam — Nike's lightest, softest, and most responsive — delivers 85% energy return, and a split carbon FlyPlate keeps it from feeling rigid on technical terrain, flexing over roots and rocks while still generating serious propulsion. A true trail super shoe that surprises — lighter, more stable, and more trail-friendly than its predecessor. Nike Zegama 2 · The Workhorse Where the Ultrafly is built to race, the Zegama 2 is built to go all day. ZoomX foam, a Vibram Megagrip outsole with wide-spaced lugs for self-cleaning across mixed terrain, and an upgraded upper built for ventilation and durability — this is the shoe for runners who want plush, reliable miles without babying their footwear. One of the best trail shoes on the market right now for cushioned, premium performance on easy to moderate terrain.
From 9:00am until 4:30pm
@ Nike ACG Booth
On Cloudultra Pro Trail Shoe Demo
Activation Day 3
Demo the On Cloudultra Pro at TrailCon. Stop by the On booth at TrailCon to lace up the Cloudultra Pro and take it out on the trails of Palisades Tahoe — one of the best testing grounds in the country. This isn't a treadmill try-on. This is the shoe on real dirt, real climbs, and real descents. The Cloudultra Pro is a genuine shift for On's trail line — lighter, faster, and engineered with all-mountain race-day mileage in mind. Max cushioning meets a legitimately poppy, race-capable ride, with a platform stable enough to inspire confidence on technical terrain. Max-cushioned yet legitimately lively — far more of a trail supershoe than a recovery tool.
From 9:00am until 4:30pm
@ On Booth
Craft Demo with Tommy Rivs, Tim Tollefson, & David Laney
Activation Day 3
First 50 = FREE TrailCon shirt, coffee & bites.
Try Xplor Pro gravel shoes. Option to run or walk.
Meet @ Craft Tent
From 9:00am until 10:30am
@ Craft Tent
Precision Fuel & Hydration Sweat Testing
Activation Day 3
Find out how salty your sweat is so you can personalize your hydration plan.
Everyone loses a different amount of sodium in their sweat.
Caleb Olson only loses 655 milligrams of sodium per liter of sweat, whereas Rachel Entrekin’s number is 1,515mg/L!
Book in at a special discounted price, with slots available at the Events Center on Monday and at the Vendor Village on Tues/Wed
Sign Up HERE
The test is done at-rest, is non-invasive and takes ~30 minutes
From 9:00am until 4:30pm
@ Precision Booth
Brooks Cascadia Elite Trail Shoe Demo
Activation Day 3
Stop by the Brooks booth to demo the all-new Cascadia Elite and put it to the test on real trail.
The Cascadia line has been a fixture in trail running for nearly two decades — 19 iterations deep, trusted by thru-hikers, mountain runners, and Brooks elites alike. The Cascadia Elite is a different animal. It takes the mountain DNA of the flagship Cascadia and merges it with the trimmings of a modern, high-performance race-ready design — max cushioning, serious energy return, and traction that flat-out grips.
Forty millimeters of heel cushioning with a Pebax plate underneath — the ride is plush but never mushy, and just as comfortable grinding up a long climb at hiking pace as it is moving fast across runnable terrain. The Vibram Megagrip Elite compound is even stickier than standard Megagrip — especially notable on the rock slabs you'll find all over Palisades this week. A sock-like upper wraps the foot snugly and eliminates the shifting you sometimes get with traditional tongue designs, with a Kevlar-reinforced Matryx upper that holds up over serious mileage.
The Brooks team is here to guide the fit and talk through what makes this one different.
From 9:00am until 4:30pm
@ Brooks Booth
Athletes As Creators
Day 3 Panel
Moderated by Aaron Lutze with Tommie Runz and Jeff Pelletier
From 10:30am until 11:10am
@ TrailCon Stage, Presented by Precision Fuel & Hydration
How the Trail Running Community Shows Up for Public Lands
Day 3 Panel
Moderated by Zoë Rom with Tim Tollefson Griselda Garcia, Clare Gallagher and George Plommarity
From 11:00am until 11:40am
@ Broken Arrow Stage
Balancing Art and Journalism in Creative Storytelling
Day 3 Panel
Hilary Yang moderates....with Nick Danielson, Somer Kreisman, Sean Haworth and Aisha McAdams --
From 11:30am until 12:10pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
The Invisible Advantage:
How Coaching Shapes Elite Performance
Day 3 Panel
Moderator Alyssa Clark with panelists Cliff Pittman, John Fitzgerald, Hannah Allgood and Kelly Newlon
From 12:00pm until 12:40pm
@ Broken Arrow Stage
TrailCon 100m* (*meters)
Activation Day 3
One of the highlights of TrailCon last year, this is your chance to show that slow twitchers have fast fibers! Compete in a series of 100m* (*meter) heats to earn your place in the grand final and a chance at glory. Spots are limited.
Registration is now open through Ultrasignup.
Registration and info also available on @trailcontahoe and @precisionfandh socials for the signup link.
From 12:40pm until 1:40pm
Choose Strong Live : Rachel Entrekin
Activation Day 3
with Sally McRae and Rachel Entrekin
From 1:40pm until 2:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Movement As Autonomy
Day 3 Panel
Cal Calamia with Tommie Runz and Rachel Entrekin
From 2:10pm until 2:50pm
@ Broken Arrow Stage
From Participation to Podiums:
The Leaders Driving the Growth
of Para Trail
Day 3 Panel
Zach Friedley moderates with Mike Leone, Tim Tollefson, Fabrice Perrin and Nicole Ver Kuilen
From 2:40pm until 3:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Freetrail Western States Champion Show
Day 3
Freetrail LIVE with Dylan Bowman
From 3:00pm until 4:30pm
@ Basecamp Room
Independent Media is Leading the Pack
Day 3 Panel
Thomas Neuberger with Raziq Rauf, Ashley Mateo, Zoë Rom and Simon Freeman
From 3:10pm until 3:50pm
@ Broken Arrow Stage
The Long Game:
A Conversation with Scott Jurek and Jeff Browning
Day 3 Panel
From 3:40pm until 4:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Precision Fuel & Hydration Sweat Testing
Activation Day 1
Find out how salty your sweat is so you can personalize your hydration plan.
Everyone loses a different amount of sodium in their sweat.
Caleb Olson only loses 655 milligrams of sodium per liter of sweat, whereas Rachel Entrekin’s number is 1,515mg/L!
Book in at a special discounted price, with slots available at the Events Center on Monday and at the Vendor Village on Tues/Wed
Sign Up HERE
The test is done at-rest, is non-invasive and takes ~30 minutes
From 11:00am
@ Event Center Lawn
On Happy Hour
Activation Day 1
Meet, eat and swap trail tales at On Happy Hour. Stop by for tasty aid station-style food and drink, featuring all your favorites from Mile 0 to Mile 100. Kicking off from 5 p.m. – see you there. There may even be guest appearances from the On Trail team - you won't want to miss this kick-off to TrailCon
From 5:00pm
The Tram Jam and Run to the Emigrant Pass with On
Activation Day 2
Demo our athlete-approved trail shoes with live music. Then hit the trails for a dawn run with the On Trail team. This demo run is your chance to put the Cloudultra Pro to the test. Take an early tram to High Camp or earn it from the valley floor—the choice is yours. Either way, expect great company, new connections, a stunning sunrise, and well-earned treats waiting at Emigrant Pass.
Register your participation here : On Tram Jam / Pass Run
From 6:30am until 9am
Craft Gravel World Tour & Kype Trail Shoe Demo
Activation Day 2
Craft is officially launching the Gravel World Tour™ at TrailCon — and Palisades Tahoe is where it all begins. The Gravel World Tour™ is a global movement bringing runners of all levels onto the world's most inspiring off-road routes. From the Sierra Nevada to wherever the trail takes us next, this is gravel running on a new scale. 👟 Shop the latest Craft gear 👀 Get a first look at the Kype (pronounced "ship-ah" in Swedish) — dropping August 2026 and worth the wait 🎁 Grab free limited-edition Gravel World Tour™ x TrailCon swag 🏃 Sign up for an off-site gravel running demo 🤝 Meet Craft athlete Tim Tollefson 🎟️ Enter the daily raffle to win a free Mammoth Trailfest 10k bib Wednesday: Craft Demo with Tommy Rivs, Tim Tollefson, & David Laney From 9:00am to 10:30 am First 50 = FREE TrailCon shirt, coffee & bites. Try Xplor Pro gravel shoes. @ Craft Tent Follow for more updates: @craftsportswear.
From 9:00am until 5:00pm
@ Craft Tent
ACG Ultrafly 2 & Zegama Trail Shoe Demo
Activation Day 2
Lace up and hit the trail. Stop by the ACG booth to demo two of the most talked-about trail shoes of the season — the Ultrafly 2 and the Zegama 2.
Nike ACG Ultrafly 2 · The Race Weapon Thirteen rounds of testing. Thirty thousand miles of development. The Ultrafly 2 is Nike's most serious trail shoe ever built — and it has the results to back it up. Caleb Olson won the 2025 Western States 100 in a prototype of this shoe, in the second-fastest time in history. ZoomX foam — Nike's lightest, softest, and most responsive — delivers 85% energy return, and a split carbon FlyPlate keeps it from feeling rigid on technical terrain, flexing over roots and rocks while still generating serious propulsion. A true trail super shoe that surprises — lighter, more stable, and more trail-friendly than its predecessor. Nike Zegama 2 · The Workhorse Where the Ultrafly is built to race, the Zegama 2 is built to go all day. ZoomX foam, a Vibram Megagrip outsole with wide-spaced lugs for self-cleaning across mixed terrain, and an upgraded upper built for ventilation and durability — this is the shoe for runners who want plush, reliable miles without babying their footwear. One of the best trail shoes on the market right now for cushioned, premium performance on easy to moderate terrain.
From 9:00am until 5:00pm
@ Nike ACG Booth
Keen Hide-A-Rock Challenge
Activation Day 2
KEEN invites you to slow down and Wander around the Olympic Valley during TrailCon. As you explore the village and surrounding trails, keep an eye out for KEEN painted rocks. Rocks can be redeemed at the KEEN booth for prizes, with harder to find rocks meaning bigger prizes. Check out the KEEN Van during TrailCon for hints on where you should Wander - and to demo the Wander Trail Running Shoe as you explore.
From 9:00am until 5:00pm
@ the Village
Keen Wander Around TrailCon Trail Shoe Demo
Activation Day 2
During TrailCon, visit the KEEN van to demo Seek or Wander on the segment. Every completed segment during TrailCon in KEEN trail running shoes will unlock a $10 donation to Runners for Public Lands.
From 9:00am until 5:00pm
@ Keen Booth
Mount to Coast H1 & M1 Trail Shoe Demo
Activation Day 2
Mount to Coast will be on the ground at TrailCon’s Vendor Village during Days 2 and 3 (June 23–24), giving attendees the chance to experience the full product line firsthand, including the forthcoming M1 mountain running shoe. This will be the public’s first opportunity to see – and run in – this soon-to-be-released model. There will also be the first demo set of the Believe In the Run Edition of the popular hybrid H1 road-to-trail shoe. The first 50 runners to demo Mount to Coast shoes will receive a co-branded Mount to Coast x TrailCon canvas tote bag.
From 9:00am until 5:00pm
@ Mount to Coast Booth
Lowa Skyterra & Fortux Trail Shoe Demo
Activation Day 2
The Skyterra is Lowa's statement shoe for runners who want trail protection without sacrificing legitimate performance underfoot - and you can try it at TrailCon. Built around a synthetic mesh upper, a supercritical DynaType midsole, and a Vibram Megagrip outsole with 4.5mm lugs, it arrives with a 33mm heel stack and 6mm drop — numbers that put it firmly in the long-distance, technical-terrain category. Best for: runners doing high-mileage days on rough terrain who'd rather have too much shoe than not enough. If you're leaning towards ultramarathons, long-distance efforts, and fast hiking on varied terrain, the Lowa Fortux is your shoe - and can also be tried out at TrailCon. A smooth rocker provides a natural rolling motion, while padded uppers and a cushioned midsole prioritize comfort across extended miles. Bi-directional lugs deliver targeted grip on acceleration and braking, which makes it a capable shoe across a range of trail conditions without feeling specialized to the point of limitation.
From 9:00am until 5:00pm
@ Lowa Booth
Precision Fuel & Hydration Sweat Testing
Activation Day 2
Find out how salty your sweat is so you can personalize your hydration plan.
Everyone loses a different amount of sodium in their sweat.
Caleb Olson only loses 655 milligrams of sodium per liter of sweat, whereas Rachel Entrekin’s number is 1,515mg/L!
Book in at a special discounted price, with slots available at the Events Center on Monday and at the Vendor Village on Tues/Wed
Sign Up HERE
The test is done at-rest, is non-invasive and takes ~30 minutes
From 9:00am until 5:00pm
@ Precision Booth
On Cloudultra Pro Trail Shoe Demo
Activation Day 2
Demo the On Cloudultra Pro at TrailCon. Stop by the On booth at TrailCon to lace up the Cloudultra Pro and take it out on the trails of Palisades Tahoe — one of the best testing grounds in the country. This isn't a treadmill try-on. This is the shoe on real dirt, real climbs, and real descents. The Cloudultra Pro is a genuine shift for On's trail line — lighter, faster, and engineered with all-mountain race-day mileage in mind. Max cushioning meets a legitimately poppy, race-capable ride, with a platform stable enough to inspire confidence on technical terrain. Max-cushioned yet legitimately lively — far more of a trail supershoe than a recovery tool.
From 9:00am until 5:00pm
@ On Booth
Brooks Elite Athlete Meet & Greet – Donuts/Coffee
Activation Day 2
TrailCon’s second day kicks off with an intimate morning gathering hosted by Brooks. Attendees are invited to grab coffee and donuts while meeting Brooks’ elite trail athletes in a relaxed, conversational setting.
I It’s a chance to hear directly from the runners who test and push the limits of Brooks trail footwear at the highest levels of the sport—and to start Day 2 with the kind of access that only happens at TrailCon.
Featured athletes: Anna Gibson, Will Murray, Scott Jurek, Chris Myers, Elisa Morin, Courtney Coppinger and Heidi Frehlich
From 9:00am until 10:00am
@ Brooks Tent
Brooks Cascadia Elite Trail Shoe Demo
Activation Day 2
Stop by the Brooks booth to demo the all-new Cascadia Elite and put it to the test on real trail.
The Cascadia line has been a fixture in trail running for nearly two decades — 19 iterations deep, trusted by thru-hikers, mountain runners, and Brooks elites alike. The Cascadia Elite is a different animal. It takes the mountain DNA of the flagship Cascadia and merges it with the trimmings of a modern, high-performance race-ready design — max cushioning, serious energy return, and traction that flat-out grips.
Forty millimeters of heel cushioning with a Pebax plate underneath — the ride is plush but never mushy, and just as comfortable grinding up a long climb at hiking pace as it is moving fast across runnable terrain. The Vibram Megagrip Elite compound is even stickier than standard Megagrip — especially notable on the rock slabs you'll find all over Palisades this week. A sock-like upper wraps the foot snugly and eliminates the shifting you sometimes get with traditional tongue designs, with a Kevlar-reinforced Matryx upper that holds up over serious mileage.
The Brooks team is here to guide the fit and talk through what makes this one different.
From 9:00am until 5:00pm
@ Brooks Booth
Vibram Innovation Lab
Activation Day 2
Vibram will showcase the Mobile Innovation Lab at Trailcon 2026. Meet Vibram’s Master Cobbler, Refugio Contreras, along with guest cobbler Gino Gentile of Anthony’s Shoe Service in San Francisco, CA. View the resoling process and learn how to have your shoes resoled by a local cobbler.
From 9:00am until 5:00pm
Ciele x TrailCon Official Headwear Sales
Activation Day 2
TrailCon x Ciele Athletics | Official Headwear Partner of TrailCon 2026
TrailCon is proud to announce Ciele Athletics as the Official Headwear Partner of TrailCon 2026 — and we're marking the partnership the right way: with a limited-edition, co-branded collection you won't find anywhere else. These hats are exclusive to the event.
If you want one, you have to be there. TrailCon 2026 goes June 22–24 at Palisades Tahoe, California. Come for the trails, the community, and yes — the hat.
From 9:00am until 5:00pm
@ Ciele Booth
Keen Strava Challenge
Activation Day 2
Join KEEN and Alpenglow Sports throughout TrailCon by logging miles on the Olympic Valley Strava segment. Each segment completion gets you one entry into a drawing for a trip to Portland and entry into the Wy’East Trailfest. Strava LINK for this activation.
From 9:00am until 5:00pm
@ Keen Booth
ACG Ultrafly 2 & Zegama Trail Shoe Demo
Activation Day 2
Lace up and hit the trail. Stop by the ACG booth to demo two of the most talked-about trail shoes of the season — the Ultrafly 2 and the Zegama 2.
Nike ACG Ultrafly 2 · The Race Weapon Thirteen rounds of testing. Thirty thousand miles of development. The Ultrafly 2 is Nike's most serious trail shoe ever built — and it has the results to back it up. Caleb Olson won the 2025 Western States 100 in a prototype of this shoe, in the second-fastest time in history. ZoomX foam — Nike's lightest, softest, and most responsive — delivers 85% energy return, and a split carbon FlyPlate keeps it from feeling rigid on technical terrain, flexing over roots and rocks while still generating serious propulsion. A true trail super shoe that surprises — lighter, more stable, and more trail-friendly than its predecessor. Nike Zegama 2 · The Workhorse Where the Ultrafly is built to race, the Zegama 2 is built to go all day. ZoomX foam, a Vibram Megagrip outsole with wide-spaced lugs for self-cleaning across mixed terrain, and an upgraded upper built for ventilation and durability — this is the shoe for runners who want plush, reliable miles without babying their footwear. One of the best trail shoes on the market right now for cushioned, premium performance on easy to moderate terrain.
From 9:00am until 5:00pm
@ Nike ACG Booth
Kilian Jornet Foundation : Running Minds
Activation Day 2
This Running Minds is co-created with Truckee Trails Foundation, and Western States Foundation.
We’ll hear from people involved in trail work about what it takes to keep these routes maintained and accessible, and how every user’s behaviour can either help or harm these landscapes. We’ll also talk about why protecting and defending public lands matters for the future of these ecosystems and its communities, and how events like Western States depend on long-term stewardship and community care for the terrain they cross. This is not a race and there is no timing.
The aim is to move together at a conversational pace, listen, ask questions and leave with a clearer picture of the work happening behind the scenes on the trails we love. People will be able to demo NNormal shoes as part of the run.
Sign up to participate @ https://29zlrvb7zwj.typeform.com/to/mXdp4Zew
From 9:00am until 10:30am
@ NNormal booth.
Ultra SignUp Sweepstakes
Activation Day 2
UltraSignup is heading back to Palisades Tahoe for Broken Arrow Skyrace, TrailCon, and Western States 100. Win over $11,000 in prizes open to everyone — racers and remote fans alike. Enter the Ultra SignUp Sweepstakes!!
From 9:00am until 5:00pm
@ UltraSignup Booth
Arc'teryx x Here For The Women's Race Midday Mingle
Activation Day 2
Midday Mingle | Here for the Women's Race
The women's race deserves more than a sideline moment — it deserves a movement. And movements are built by the people who show up for them. Take a breath. Pull up a chair. Let's talk about it.
Join us on Tuesday, June 23 at 12 PM for a lunch and mingle hosted in partnership with Here for the Women's Race and Feisty Media — a space carved out of a packed event week to slow down, connect with the people who care about what you care about, and celebrate what it means to be here for this moment in the sport. The first 50 people to sign up receive a pair of Arc'teryx trail running shoes.
Reserve your spot → Link - community-events.arcteryx.com/hftwrmiddaymingle
From 12:40pm until 1:40pm
Freetrail Live
Activation Day 2
Freetrail's Dylan Bowman with Caleb Olson Live with Q&A
From 1:40pm until 2:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration
Why Short Trail Is One of the Most Valuable Properties in Trail Running
Activation Day 2
with Dani Moreno and Emkay Sullivan
From 2:10pm until 2:50pm
@ Broken Arrow Stage
Freetrail Western States Preview Show:
Course, Conditions, & Contenders
Activation Day 2
Dylan Bowman with Corrine Malcolm, Tim Tollefson
From 3:00pm until 4:00pm
@ Basecamp Room
Lowa Dryathalon
Activation Day 2
TrailCon presented by On, the premier trail running festival for the trail running industry, is thrilled to announce the Lowa Dry-Athlon, a first-of-its-kind competitive relay event combining trail running and biathlon-style laser shooting. Developed in partnership with the U.S. Biathlon, the Dry-Athlon imagines the classic biathlon format for the trail running world—swapping snow for singletrack and skis for trail shoes. The event invites all attendees to compete in teams of four in a high-energy relay that tests both speed on the trail and composure at the shooting range—using laser rifles, with no live ammunition or real weapons involved. Register here: Lowa Dryathalon Signup @ UltraSignup
From 3:00pm until 4:00pm
Brooks Happy Hour
Activation Day 2
Brooks closes out Day 2 with a happy hour gathering, bringing together athletes, industry leaders, and attendees to cap off a full day of programming.
The Brooks Happy Hour continues a TrailCon tradition of pairing the day’s ideas and conversations with the kind of informal, high-energy social moments that build real relationships across the sport.
From 5:00pm until 6:30pm
Arc'teryx Alpine Sunset Run
Activation Day 2
Tuesday, June 23 · Meet at the Arc'teryx Booth · 7:30 PM
Visit arcteryx.com/alpinesunsetrun to sign up for this event.
Signed Waivers required onsite to participate
Head into the mountains for an evening community run with the Arc'teryx crew.
This is a social, all-paces effort — a chance to share miles with fellow TrailCon attendees as the sun drops behind the Sierra. Headlamps provided on-site courtesy of Petzl, or bring your own.
The run also doubles as a live demo of the Arc'teryx Sylan 2, which you can demo throughout TrailCon.
This is their flagship trail running shoe built specifically for fast movement on technical mountain terrain. Lighter than its predecessor, more stable, and now equipped with a carbon-fiber plate for extra propulsion, the Sylan 2 is Arc'teryx's clearest statement yet that they're serious about footwear.
Specs: Engineered jacquard knit upper (nylon/TPU/TPE blend)
· Supercritical foam midsole + carbon-fiber composite plate
· Vibram Megagrip Litebase outsole
· Stepped 4.5mm/3.5mm lug pattern
· 32mm heel / 26mm forefoot stack
· 6mm drop
· 9.5 oz
· $220
From 7:30pm
@ Arc'teryx Booth
On Sunrise Summit
Activation Day 3
Register to participate here: https://events.on.com/trailcon2026
Paging all early bird runners. Join the On Trail team as we take on the legendary KT-22 at sunrise. Lace up a pair of demos at the On booth for extra control. Followed by a mountain-side celebration. We go at dawn – see you there.
HERE is the Strava Route to the Sunrise Summit… expect a challenging, vertical-focused course that delivers both effort and reward—big climbs, unforgettable views, and an atmosphere that captures the spirit of TrailCon. Whether you’re racing all-out or simply looking to experience the mountain in a new way, this is a can’t-miss addition to the week.
From 6:00am until 9:00am
Mount to Coast Tea with Yeti
Activation Day 3
Mount to Coast co-founder Yeti Zhang , one of the world's leading experts on midsole foams, will host “Tea with Yeti” at 8:30 am on June 24. This will be an informal session intended to be a conversation between Yeti and the public. Space is limited to 20 participants. Pre-registration is available online ahead of the event, as well as in-person sign-ups at the Mount to Coast booth on Tuesday, June 23.
From 8:30am until 9:30am
Ciele x TrailCon Official Headwear Sales
Activation Day 3
TrailCon x Ciele Athletics | Official Headwear Partner of TrailCon 2026
TrailCon is proud to announce Ciele Athletics as the Official Headwear Partner of TrailCon 2026 — and we're marking the partnership the right way: with a limited-edition, co-branded collection you won't find anywhere else. These hats are exclusive to the event.
If you want one, you have to be there. TrailCon 2026 goes June 22–24 at Palisades Tahoe, California. Come for the trails, the community, and yes — the hat.
From 9:00am until 4:30pm
@ Ciele Booth
Keen Hide-A-Rock Challenge
Activation Day 3
KEEN invites you to slow down and Wander around the Olympic Valley during TrailCon. As you explore the village and surrounding trails, keep an eye out for KEEN painted rocks. Rocks can be redeemed at the KEEN booth for prizes, with harder to find rocks meaning bigger prizes. Check out the KEEN Van during TrailCon for hints on where you should Wander - and to demo the Wander Trail Running Shoe as you explore.
From 9:00am until 4:30pm
@ the Village
Keen Strava Challenge
Activation Day 3
Join KEEN and Alpenglow Sports throughout TrailCon by logging miles on the Olympic Valley Strava segment. Each segment completion gets you one entry into a drawing for a trip to Portland and entry into the Wy’East Trailfest. Strava LINK for this activation.
From 9:00am until 4:30pm
@ Keen Booth
Lowa Skyterra & Fortux Trail Shoe Demo
Activation Day 3
The Skyterra is Lowa's statement shoe for runners who want trail protection without sacrificing legitimate performance underfoot - and you can try it at TrailCon. Built around a synthetic mesh upper, a supercritical DynaType midsole, and a Vibram Megagrip outsole with 4.5mm lugs, it arrives with a 33mm heel stack and 6mm drop — numbers that put it firmly in the long-distance, technical-terrain category. Best for: runners doing high-mileage days on rough terrain who'd rather have too much shoe than not enough. If you're leaning towards ultramarathons, long-distance efforts, and fast hiking on varied terrain, the Lowa Fortux is your shoe - and can also be tried out at TrailCon. A smooth rocker provides a natural rolling motion, while padded uppers and a cushioned midsole prioritize comfort across extended miles. Bi-directional lugs deliver targeted grip on acceleration and braking, which makes it a capable shoe across a range of trail conditions without feeling specialized to the point of limitation.
From 9:00am until 4:30pm
@ Lowa Booth
Keen Wander Around TrailCon Trail Shoe Demo
Activation Day 3
During TrailCon, visit the KEEN van to demo Seek or Wander on the segment. Every completed segment during TrailCon in KEEN trail running shoes will unlock a $10 donation to Runners for Public Lands.
From 9:00am until 4:30pm
@ Keen Booth
Try the new PF 30 Watermelon Chew 🍉
Activation Day 3
Be one of the first in the world to taste the energy chew used by Rachel Entrekin in her historic Cocodona 250 victory recently. The PF 30 Watermelon Chew is officially launching for sale online and at the vendor village during TrailCon.
Head to PF&H’s Watermelon Stall to grab a sample.
From 9:00am until 5:00pm
@ Precision Booth
Mount to Coast H1 & M1 Trail Shoe Demo
Activation Day 3
Mount to Coast will be on the ground at TrailCon’s Vendor Village during Days 2 and 3 (June 23–24), giving attendees the chance to experience the full product line firsthand, including the forthcoming M1 mountain running shoe. This will be the public’s first opportunity to see – and run in – this soon-to-be-released model. There will also be the first demo set of the Believe In the Run Edition of the popular hybrid H1 road-to-trail shoe. The first 50 runners to demo Mount to Coast shoes will receive a co-branded Mount to Coast x TrailCon canvas tote bag.
From 9:00am until 4:30pm
@ Mount to Coast Booth
ACG Ultrafly 2 & Zegama Trail Shoe Demo
Activation Day 3
Lace up and hit the trail. Stop by the ACG booth to demo two of the most talked-about trail shoes of the season — the Ultrafly 2 and the Zegama 2.
Nike ACG Ultrafly 2 · The Race Weapon Thirteen rounds of testing. Thirty thousand miles of development. The Ultrafly 2 is Nike's most serious trail shoe ever built — and it has the results to back it up. Caleb Olson won the 2025 Western States 100 in a prototype of this shoe, in the second-fastest time in history. ZoomX foam — Nike's lightest, softest, and most responsive — delivers 85% energy return, and a split carbon FlyPlate keeps it from feeling rigid on technical terrain, flexing over roots and rocks while still generating serious propulsion. A true trail super shoe that surprises — lighter, more stable, and more trail-friendly than its predecessor. Nike Zegama 2 · The Workhorse Where the Ultrafly is built to race, the Zegama 2 is built to go all day. ZoomX foam, a Vibram Megagrip outsole with wide-spaced lugs for self-cleaning across mixed terrain, and an upgraded upper built for ventilation and durability — this is the shoe for runners who want plush, reliable miles without babying their footwear. One of the best trail shoes on the market right now for cushioned, premium performance on easy to moderate terrain.
From 9:00am until 4:30pm
@ Nike ACG Booth
On Cloudultra Pro Trail Shoe Demo
Activation Day 3
Demo the On Cloudultra Pro at TrailCon. Stop by the On booth at TrailCon to lace up the Cloudultra Pro and take it out on the trails of Palisades Tahoe — one of the best testing grounds in the country. This isn't a treadmill try-on. This is the shoe on real dirt, real climbs, and real descents. The Cloudultra Pro is a genuine shift for On's trail line — lighter, faster, and engineered with all-mountain race-day mileage in mind. Max cushioning meets a legitimately poppy, race-capable ride, with a platform stable enough to inspire confidence on technical terrain. Max-cushioned yet legitimately lively — far more of a trail supershoe than a recovery tool.
From 9:00am until 4:30pm
@ On Booth
Craft Demo with Tommy Rivs, Tim Tollefson, & David Laney
Activation Day 3
First 50 = FREE TrailCon shirt, coffee & bites.
Try Xplor Pro gravel shoes. Option to run or walk.
Meet @ Craft Tent
From 9:00am until 10:30am
@ Craft Tent
Precision Fuel & Hydration Sweat Testing
Activation Day 3
Find out how salty your sweat is so you can personalize your hydration plan.
Everyone loses a different amount of sodium in their sweat.
Caleb Olson only loses 655 milligrams of sodium per liter of sweat, whereas Rachel Entrekin’s number is 1,515mg/L!
Book in at a special discounted price, with slots available at the Events Center on Monday and at the Vendor Village on Tues/Wed
Sign Up HERE
The test is done at-rest, is non-invasive and takes ~30 minutes
From 9:00am until 4:30pm
@ Precision Booth
Brooks Cascadia Elite Trail Shoe Demo
Activation Day 3
Stop by the Brooks booth to demo the all-new Cascadia Elite and put it to the test on real trail.
The Cascadia line has been a fixture in trail running for nearly two decades — 19 iterations deep, trusted by thru-hikers, mountain runners, and Brooks elites alike. The Cascadia Elite is a different animal. It takes the mountain DNA of the flagship Cascadia and merges it with the trimmings of a modern, high-performance race-ready design — max cushioning, serious energy return, and traction that flat-out grips.
Forty millimeters of heel cushioning with a Pebax plate underneath — the ride is plush but never mushy, and just as comfortable grinding up a long climb at hiking pace as it is moving fast across runnable terrain. The Vibram Megagrip Elite compound is even stickier than standard Megagrip — especially notable on the rock slabs you'll find all over Palisades this week. A sock-like upper wraps the foot snugly and eliminates the shifting you sometimes get with traditional tongue designs, with a Kevlar-reinforced Matryx upper that holds up over serious mileage.
The Brooks team is here to guide the fit and talk through what makes this one different.
From 9:00am until 4:30pm
@ Brooks Booth
TrailCon 100m* (*meters)
Activation Day 3
One of the highlights of TrailCon last year, this is your chance to show that slow twitchers have fast fibers! Compete in a series of 100m* (*meter) heats to earn your place in the grand final and a chance at glory. Spots are limited.
Registration is now open through Ultrasignup.
Registration and info also available on @trailcontahoe and @precisionfandh socials for the signup link.
From 12:40pm until 1:40pm
Choose Strong Live : Rachel Entrekin
Activation Day 3
with Sally McRae and Rachel Entrekin
From 1:40pm until 2:20pm
@ TrailCon Stage, Presented by Precision Fuel & Hydration