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TrailCon 2026 Advisory Board

Diversity,Voices, Input, Ideas

   TrailCon – North America’s Premier Trail Running Festival – is honored to announce the formation of the inaugural TrailCon Advisory Board, which is filled with amazing trail-running focused superstars as members.
Content Futurist | Second Nature Co-Founder. ex- Red Bull, ŌURA, Abbott.

Aaron Lutze

Aaron Lutze is a multifaceted figure in the outdoor sports industry, known for his contributions as a professional mountain biker, content creator, and sports marketing expert. Lutze served 12 years at Red Bull - the majority of time was spent a Red Bull Athlete Marketing Manager, where he
father, professional trail runner, and engineering leader

Adam Merry

Adam Merry is a father, professional trail runner, and engineering leader who brings his whole heart, mind and commitment to everything he does. A biracial athlete from Monterey, CA who now calls Boulder, Colorado home, Adam is a vocal advocate for diversity, equity, and inclusion in trail
Climate & Environment Initiatives | Media Producer & Host (Where The Climate Things Are, The Trail Ahead)

Addie Thompson

I work at the intersection of climate philanthropy, environmental storytelling and representation in the outdoors. Formerly a communications specialist for the Nature, Climate and Energy team at UNDP, I currently manage an environmental grants program and hosts the Where The Climate Things Are
A professional headshot of David Callahan
C0 CEO, UltraSignup

David Callahan

I’m excited to bring my passion for innovation and trail running to the TrailCon Advisory Board. At UltraSignup,I focus my time on developing creative strategies that empower the connect and engage the largest trail running community and tackle the unique challenges of outdoor recreation. My
Sports Medicine Physician | Clinical Assistant Professor | Clinical Researcher

Emily Kraus

I’m a Stanford sports medicine physician, researcher, and lifelong runner. I care for endurance athletes of all levels, helping them stay healthy, strong, and doing what they love. I direct the Female Athlete Science and Translational Research (FASTR) Program, part of the Wu Tsai Human Performance
Photographer | Graphic Designer | Videographer

Hilary Yang

Hilary Yang is an award-winning photographer, graphic designer, podcast host, creative director, and now race director. Whew, that's a lot of hats! Basically she loves finding ways to tell stories creatively and visually, to help inspire others to try trail running for themselves. She's a
Sports Nutrition/Professional Chef/UHNW Pro Athletes/ Athlete Management/Brand Consulting

Kelly Newlon

"I am a lifelong professional chef rooted deeply in Sports Nutrition and Athlete Management. My client list includes professional athletes, the teams and brands who sponsor them, and Environmental Advocates. This work takes me across the globe from the mountain endurance sports space, to Olympic
Co-founder of Strava

Mark Gainey

Once a trail runner, always a trail runner! I am the cofounder and former CEO/Chairman of Strava, the world’s leading platform for sports and an active lifestyle. At Strava we believe an active person is a better person. And to be outside and active in nature is a gift everyone should have access
Head of Data, UltraSignup

Matt Abbott

Matt Abbott is UltraSignup’s Director of Data, blending 15 years of experience in data science and analytics with a passion for trail running. At UltraSignup, he’s involved in just about everything—race results intake, business analytics, product development, information security, and even the
Brand and creative leader in running and outdoor

Matt Trappe

I've worked on the creative and storytelling side of running for over a decade, contributing to 300+ creative projects for 100+ brands/events. Prior to my jump to the creative world I led marketing at two biotech startups before making the leap into running by working retail in run specialty. I
Delightfully Direct Black Forest Nymph, Keynote, Talent

Mirna Valerio

Mirna Valerio is a native of Brooklyn, NY, a former educator and cross-country coach, ultramarathoner, cyclist and newish skier, DEI practitioner, and author of the memoir, A Beautiful Work in Progress. She began running in high school, recommitted to the sport after a health scare in 2008 and
professional mountain/ultra runner

Sally McRae

Sally McRae is a professional endurance athlete, author of Choose Strong, keynote speaker, founder and co-host of the Choose Strong Podcast, running coach, and founder of the Sally McRae Strength App and McRae Media LLC. A Badwater Champion, Moab 240 winner, and the Triple Crown of 200s Champion,
Insight & Strategy Advisor

Stephen Holmberg

"Steve Holmberg is the founder of Insight Accelerator, a consumer research and strategy agency helping sports and outdoor brands turn insights into action. Previously, Steve spent 17 years at Nike, Inc. in Brand, Strategy, and Consumer Insights. He is also a Professor of Consumer Research for the
Director Board of Directors-Grundéns

Topher Gaylord

Topher Gaylord has a lifetime of experience in global active lifestyle, athletic, outdoor and action sports industries both professionally and as lifelong participant and athlete. He has intimate global knowledge across The Americas, European, and Asian markets, having spent the past three decades
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