TERREX is adidas’ outdoor performance brand, built for athletes who seek adventure in the mountains, on the trails, and beyond. With cutting‑edge technology and athlete‑driven design, TERREX creates gear that empowers people to push their limits in any condition. From trail running to hiking and climbing, TERREX celebrates the spirit of exploration and the drive to get outside.
ALSO is a California-based micromobility startup incubated and spun out of Rivian to design small, intelligent electric vehicles. Headquartered in Palo Alto, CA, the company builds premium electric bikes and mobility tech that combine automotive-grade software and battery systems
Altra has one goal: help runners Stay Out There™.
We design shoes that help you do what you love, for more miles and more years, with our unique Altra Fit that keeps you comfortable, strong, and balanced.
Ascent Tahoe is a physical therapy and performance training group that services the North Lake Tahoe and Truckee community. With services ranging from sport specific screenings, baseline concussion testing, personalized physical therapy and rehab programming, or strength and conditioning, our goal is to meet the needs of each individual athlete (from weekend warrior to professional!) wherever they may be in their journey. We cater to you and your goals, constantly asking – what’s your peak?!
At our core, we are a company of users. That’s who we are. Because of this, the creation of Black Diamond is a process that will never end. Today, you can find us at the base of the Wasatch Mountains in Salt Lake City, Utah, where we are immersed in our commitment to designing and engineering the most innovative mountain equipment in the world.”
Bolle is a leader in Innovation and Technology in Sports Eyewear. We create purpose-built sunglasses aimed at improving your vision and performance while trail running.
Carbanic is a high-carb performance fueling system built for endurance athletes who are tired of paying premium prices to properly fuel their training. We deliver 90g of carbs for just $2, giving ultra runners and mountain athletes a simple, flexible way to dial in carbs and electrolytes without breaking the bank. Founded by runners in the Bay Area, Carbanic is here to make high-performance fueling accessible, not exclusive.
East Peak is a trail running brand based in Mill Valley, California. We’re best known for our zero-bounce Ice Bandana, a reimagined cooling essential for trail runners. We take an innovative approach to design, creating durable, purpose-driven gear built for the outdoors.
A luxury adventure basecamp on 37 acres in Foresthill, CA for trail runners, climbers, mountain bikers, and anyone who travels to move.
Opening 2027
Fractel is an Australian-born running brand, globally worn and inspired by the trails. Rooted in adventure and community, we create premium headwear and apparel designed to perform in all conditions. From rugged trails to city streets, our gear is built to move with you—wherever the run takes you.
We formulate sports nutrition for people who earn it outside. Built for the heat, cold, altitude, and fatigue, Gnarly products perform when conditions are unpredictable and effort matters most.
Heidi Garner is an Artist Athlete who creates art featuring the outdoors. She is mostly known for her art on Hats, but also has sticker, greeting cards, prints and other items. She has created artwork for races such as Black Canyon and Canyons by UTMB as well as non profits.
If you can keep your stomach together, you can likely keep your run together, and getting nutrition has been behind some of the top performances in the endurance world – whether winning major races or simply setting some stout times on local trails.
High-carb gets results, but we needed those high doses without sacrificing sodium content. In the beginning, we frankensteined our own blends from other brands, experimented in the kitchen with an array of white powders, and finally created something we wanted to carry ourselves.
The result is HYPERLYTE Liquid Performance.
Roam everywhere the snow goes. Seek unique across 70+ mountains – North American classics, deep pow in Asia, Europe’s biggest icons, and beyond
Inspiring wonder through movement, Janji is a mission-driven outdoor apparel brand creating the best gear for the longest distances. Janji designs thoughtful, performance-driven products built to go farther, on the trail and within their communities.
JoyBound Adventures crafts transformative, fully-supported trail running, safari, and birding experiences — from forests and mountains to cultural landscapes. Our itineraries combine purposeful travel, local connection, and the joy of moving through wild places without ever worrying about logistics. Just lace up and run your adventure
The world’s first farm-to-fuel endurance nutrition. Sourced & produced locally in Vietnam to fuel endurance lifestyles with delicious & real food energy gels and bars.
Founded in 1948, LEKI is the leading manufacturer of poles for trail running, trekking, and skiing. The combination of German engineering and world-class innovation has made LEKI the premier brand for outdoor enthusiasts around the globe. The vision at LEKI is to make the best poles and gloves in the world for everybody.
Maurten exists to serve an ecosystem of physical products and resources that enable humans to unlock their athletic potential.
For over 40 years, Nathan has provided best-in-class essentials designed to help runners enhance and improve their performance, mile after mile and year after year.
Our hydration vests and handhelds, waist and running packs, safety gear and apparel, offer a perfect balance of form, fit and function for athletes at all levels. Whether running a mile, a marathon or more, our wide range of running gear delivers on what matters most to our community – intuitive design, comfort, quality and smart storage.
As the market leader, and inspired by your journey, Nathan continues to strive to offer runners the best, purpose-driven solutions to have their best runs.
Nikwax products clean, waterproof, and deodorize your cherished outdoor clothing and gear, helping you enjoy your chosen activity outdoors, embrace the weather, and stay out longer.
PFAS-free and aerosol-free since 1977!
We are an outdoor brand, born between the shores of Mallorca and the Fjords of Norway, founded by mountain athlete Kilian Jornet and footwear experts at Camper. We design timeless gear that performs in the wild and respects the planet. Whether you’re racing to the top of a summit or roaming trails, our products are built to go far and last even longer.
Nomadix is an outdoor and travel accessories brand making versatile, packable gear for life on the move, from towels and blankets to bags and other adventure-ready essentials. Our products are made from post-consumer recycled materials and designed to perform across activities. As a Social Purpose Corporation, we’re also proud members of 1% for the Planet and Climate Label Certified, reflecting our commitment to doing more with less impact.
Patagonia’s Trail Running empowers runners to push beyond the ordinary – celebrating creativity, exploration, and the freedom of uncharted movement.
Mountain-tested apparel for pushing further into natural landscapes. Path Projects is a performance running apparel brand focused on innovative, minimalist design for modern endurance athletes. Founded in 2018, we set out to build a better running short system, combining premium materials from partners like Toray™ Japan with timeless, functional design that performs from trail to town.
rabbit is a woman-founded running brand designed to help athletes go faster, farther, and stronger, whether on the roads or trails. Known for their vibrant, functional gear, rabbit combines innovative materials with bold, playful designs that celebrate the joy of running. Beyond apparel, rabbit fosters a community of runners, creating events, challenges, and experiences that inspire connection, motivation, and personal bests.
Raccoon Media Group is a dynamic, high-growth media business focused on health and wellbeing markets, with 20+ events in the US, UK, Middle East and Europe, including The National Running Show, The Run Show Dubai, Snowbound Expo, and The International Running Expo
Raide makes equipment and apparel for efficient human-powered movement in the mountains. We support big objectives, audacious goals & seeking the uncomfortable
rnnr began while we were racing a trail Marathon along the Colorado River. Instead of focusing on our finish time, we found ourselves FaceTiming friends so they could come with us through the insane scenery, high-fiving the ‘Serious’ runners as they blew past us, and hanging out with the aid-station peeps. This race will go down as one of our best because it was then that we realized, THIS is why we run, we’re just Chasing Good Times!
Roark is an adventure lifestyle and run/active brand that hopes to inspire our community to seek adventure wherever in they may find themselves.
roark.com
We’re Randall and Roslyn, a dad-daughter duo that creates innovative route marking products for both cycling and running events.
Our reusable trail signs and ribbons are both faster and easier for organizers and highly visible for participants – day and night!
“Without a doubt, they are the most attention grabbing [trail] markings our runners had ever seen.” – K.B.
For over 50 years, SIDAS has specialized in footcare, developing technologies that enhance comfort, protection, and performance for every foot. We take a systems-based approach—integrating socks, insoles, and protective solutions to work together — optimizing the interface between foot, shoe, and terrain. Designed specifically for trail runners, our solutions improve stability, manage moisture, and reduce friction so you can run longer, more efficiently, and with greater comfort on variable terrain.
With athletes at the center of everything we do, we use the best components and materials to create ultra premium, hyper performance footwear for road and trail. No Compromises
Handcrafted in Flagstaff, Arizona, Squirrel’s Nut Butter was originally created to heal dry and damaged skin, but its effective anti-chafe properties quickly made it a go-to solution for endurance athletes. Now offering three unique scents and four convenient packaging options, SNB continues to prioritize simple and all-natural ingredients. Their mission is simple: to provide a chafing and blister solution that’s good for your skin and good for the environment, so you can keep adventuring comfortably.
STANDHOPE is a truly unforgettable experience. Entrenched in the rugged Pioneer Mountain range of Central Idaho, this is a world-class event that will seriously challenge your mettle.
Adventure isn’t just about the destination — it’s how you see the world. It’s choosing the trail over the shortcut, the unknown over the ordinary. Whether you’re climbing high, diving deep, or pushing hard, our tools are there to guide you.
SUUNTO – Adventure starts here.
Sun protection has become more important, and no better way than starting with a good hat. We worked to provide Best in Class value added headwear for a wide variety of activities and raise the bar in design and engineering. The Tahoe2 WindSun™ Hat & Maverix HydraCap™ attributes, created for us, our friends, and our community.
Take2Trail aims to keep trail running shoes & textiles out of landfills while making the sport more accessible. Our focus is to help trail runners leave less of a trace. We provide an easy to use, quality controlled platform to buy and sell gear and disposal solutions for items at the end of their useful life.
Tanri was built on the foundation of love and respect for nature, and an appreciation for what the outdoors can do for our health and wellness. Our products offer safe sun protection because we care about you. Our values go deeper because we care about the planet!
Launched in 2024 in Pasadena, California, Tantrums Outdoor is a high-performance, high-passion, technical gear brand. We believe trail running is as much a mental challenge as they are physical. We design hydration packs and performance gear for trail runners and endurance athletes who know that doing hard things starts way before the start line.
Since creating the world’s first sport sandal, Teva has equipped adventurers across the globe to play outside. To get dirt in their teeth, dance around fires, back flip into life’s waters, and howl into the wind. Everything we do is to inspire humans to connect to the earth, to themselves, and to others.
Named for the most challenging side of the mountain, The North Face has equipped explorers to reach their dreams since its inception. Driven by the mantra of Never Stop Exploring™, The North Face is the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential.man-owned stationery brand created by runners, for runners, featuring training logs, planners, greeting cards, stickers, and other paper goods inspired by life on the trails.
TransRockies running events are all focused on community and inclusivity. Choose between two stage distance (Full Pint or Half Pint) or build your own event by selecting your preferred distance each day. Whether you’re for your first 10km, vertical challenge, or ultra, we’ve got all the options.
Our action packs use our award winning 4 point suspension design. They are made to be 100% bounce free from which the “No Dancing Monkey” technology was born. We engineer our suspension chassis and craft our pack designs based on our own experience and knowledge.
All packs are developed together with our key athletes and ambassadors, which set the pace of our high-end standard of products. The unique shape and suspension allow you to snug the packs really tight to the body without affecting your breathing capacity or body movement.
The world’s first renewable and rebuildable performance eyewear. Crafted from organic based biopolymer, Vinco is built for the track or the trail, and everything in between. Experience ultra-panoramic visibility with Sola and Terra lenses, in two sizes with adjustable retention for next level fit.
Wild Strides Paper Co. and The Sub Hub Podcast are teaming up to share a collaborative booth experience celebrating the creativity, storytelling, and culture of trail and mountain running.
Wild Strides Paper Co. is a woman-owned stationery brand created by runners, for runners, featuring training logs, planners, greeting cards, stickers, and other paper goods inspired by life on the trails.
The Sub Hub Podcast is dedicated to bringing more awareness to shorter-distance trail and mountain racing through race coverage, athlete interviews, gear discussions, training insights, and storytelling that highlights both the elite and accessible sides of the sport.
