Matt Sharkey

Matt Sharkey is CMO of SmartMagic, a creative company that services everything from brand and product development all the way through creative execution and go-to-market strategy. Spanning a 25 year career, Sharkey has worked with and for some the world’s most recognizable brands across multiple industries. His career started on the retail floor of his local REI where he fell in love with the Outdoor, Cycling and Endurance Sports industries. He would later go on to oversee Sports Marketing, globally, for both Clif Bar and The North Face. In the early days of his career, Sharkey acted as an agent for athletes in the developing Action Sports disciplines and helped shape careers for early skateboarders, freeskiers and snowboarders alike. While Matt has worked with huge global brands like Levi’s, Converse, New Balance and others, he also deeply champions independent entrepreneurs who keep big brands on their toes through innovation and marketplace disruption. Having briefly owned a clothing and footwear store with his wife and two sons, Sharkey also holds a strong belief in the power of community that’s fostered through specialty retail and enabling people to get outside together. Perhaps, most importantly, he hasn’t missed a TrailCon yet.