TrailCon Unveils Rich Roll as Second Keynote; Registration Now Open

The theme for TrailCon 2026 is “Shaping the Future of the Sport.” Programming throughout the three-day gathering will reflect that vision:

Together, these sessions position TrailCon as a global hub for conversation, collaboration, and forward momentum within the sport of trail running.

Event registration is now open HERE.

 

TrailCon Presented by On will take place June 22-24, 2026, at Palisades Tahoe in Olympic Valley and will feature Rich, among other speakers.

 

“I’ve spent a lot of time on trails over the years, both training and thinking about who I am, and how I want to show up in the world,” Rich Roll said. “TrailCon is a natural extension of that process—an event full of people who care about the sport and the culture around it—and I’m looking forward to listening, learning, and contributing to conversations around growing the community and sport.”

 

Rich is an endurance athlete, podcast host, best-selling author, and a living testament to the power of personal transformation. At age 40, having overcome an alcohol addiction that almost completely derailed his life, and in need of a major lifestyle change, he switched to a 100% plant-based diet, lost 50 pounds, and shocked the endurance world by achieving top finishes in grueling endurance races like the Ultraman World Championships, while garnering praise as one of the “25 Fittest Men in the World”.

 

Rich now explores human potential through his hit show, The Rich Roll Podcast, where he inspires millions worldwide about what it means to transform.

 

“We are beyond thrilled to welcome Rich Roll to TrailCon in June. The embodiment of personal transformation, Rich is deeply connected to the endurance sports community while also being a globally recognized thought leader and media figure. Rich has brought inspiration to millions of people around the world through his books, podcast, and other creative endeavors. We’re
excited to have him bring similar inspiration to TrailCon attendees,” said Dylan Bowman – CEO of Freetrail and TrailCon Co-founder.

 

TrailCon Presented By On is strategically positioned between two iconic trail running races—the Broken Arrow Skyrace and the Western States Endurance Run—creating a unique opportunity for attendees of both races, along with trail running enthusiasts, athletes, and industry leaders, to connect and engage.Its mission is to be open and inclusive for all stakeholders of the sport, from trail aficionados to industry titans.

Check out https://trailconference.com/ for updates.

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About TrailCon: 

 

TrailCon was founded by three trail running and event industry leaders:

● Dylan Bowman: Professional runner, CEO of Freetrail, and co-race director of Gorge Waterfalls and The Big Alta events.
● Brendan Madigan: Owner of Alpenglow Sports and race director of the Broken Arrow Skyrace.
● Douglas Emslie: He’s the majority owner of number of global running and outdoor events, including the largest sporting and outdoor brand in the world – ISPO, as well as being an avid trail runner.

 

TrailCon celebrates the rapid growth and global reach of trail running, serving as a dynamic platform for collaboration, innovation, and inspiration. Against the breathtaking backdrop of Palisades Tahoe, TrailCon will deliver two days of insights, connections, and excitement for the trail running community.

 

Rachel Christison Event Director

Rachel.christison@gmail.com 323 481 4699

 

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.