Thomas Neuberger

Thomas Neuberger is the founder of Believe in the Run and co-founder of Big Run Media, the independent media company behind it. Since launching BiTR in 2009, he has reviewed thousands of running shoes, building one of the most trusted voices in the sport from the ground up, long before "running content" was a category. What started as honest gear coverage has grown into a hub where runners actually show up: at the HQ on Eastern Ave. in Baltimore, at major marathon activations, and running industry events. BiTR operates outside the traditional running press, prioritizing runner-first coverage over access journalism. The independence is how Believe in the Run has maintained its ability to follow its own compass and stay true to its audience.