Rebecca Rusch

Rebecca Rusch is an endurance sports icon and leading expert in athlete performance and mindset. She's a multi-time world champion, two-time cycling Hall of Famer, and a relentless explorer across running, cycling, climbing, paddling, skiing, and adventure racing. With an elite competitive career spanning three decades, Rebecca’s journey is defined by curiosity, grit, and a passion for translating the lessons of the wild into everyday resilience practices. As an Emmy-winning storyteller, author, and founder of the Be Good™ Foundation, Rebecca is redefining what it means to be an athlete, championing movement as medicine and advocating for mental health at every level of sport. Her Athlete Operating System distills decades of elite experience into practical, science-backed strategies for building strength, adaptability, and lifelong vitality. Rebecca’s present work bridges the gap between performance and well-being: from mentoring athletes and hosting the “What’s the Rusch” podcast, to leading transformative events like Rebecca’s Private Idaho (RPI) that connect people, create opportunity, and break down barriers to outdoor adventure. At TrailCon26, Rebecca will share what trail running can learn from the world of cycling, and why the future of athlete health depends on integrating physical, mental, and emotional strength. Her mission: to inspire every athlete to move with purpose, embrace challenge, and build communities where everyone can thrive outdoors.