Brendan Madigan

Alpenglow Sports, nestled in Tahoe City, California, is a celebrated, 49-year-old legacy retailer with a focus on trail running, backcountry and nordic skiing and rock climbing. Madigan is the shop’s second-ever owner, and feels a tremendous responsibility to give back to the local mountain community that has sustained the shop since 1974. Madigan leads Alpenglow’s community-centric business model, where everything is meant to honor this long-standing commitment, from day-to-day customer service to best-in-class events like the Alpenglow Sports Winter Speaker Series, a 20-year-old even that has raised nearly $2.5-million for local North Lake Tahoe and Truckee nonprofit organizations.

As the men’s apparel and footwear buyer at Alpenglow Sports, and long-time backcountry enthusiast, I’m most helpful in those categories. I also thrive as a small business owner who seeks the reward of collaborative opportunities within everything I do.