December 16, 2025
OLYMPIC VALLEY, Calif. (December 16, 2025) – TrailCon- a three-day event that celebrates the trail running community through engaging panels, powerful networking and exciting activations – announces On, the global sportswear brand, as the title sponsor for its third annual event.
The 2026 event – scheduled June 22-24 at Palisades Tahoe in Olympic Valley and officially named “TrailCon Presented By On” – reflects a shared vision between TrailCon and On to inspire and ignite the trail running community through in-person connection and movement.
“We are thrilled to welcome On as our title sponsor once again in 2026,” said Dylan Bowman,
co-founder of TrailCon. “TrailCon is a pioneering event designed to develop and expand the trail running industry. We believe On is the perfect partner to help us accelerate this mission and create a transformative experience for our community.”
TrailCon Presented By On is strategically positioned between two iconic trail running races – the Broken Arrow Skyrace and the Western States Endurance Run – creating a 10-day Trail Running Capital of the world.
TrailCon offers a unique opportunity for attendees of both races, along with trail running enthusiasts, athletes, and industry leaders, to connect and engage.
Its mission is to be open and inclusive for all stakeholders of the sport, from trail aficionados to industry titans.
The 2026 event will include:
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- 40+ Keynote Sessions and Panels
- Two-day Vendor Village with 125+ Brands
- Group Trail Runs
- TrailCon Awards, Freetrail Trail Runner of the Year Awards
- Networking Parties
- On Product Demos and Immersive Activations
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“On is excited to once again partner with TrailCon to help establish this platform at the epicenter of the trail running world,” says Paul Neutzner, global head of brand, outdoor at On.
“Trail running is surging forward with incredible momentum, and we’re thrilled to be part of the journey. We’re committed to championing athlete- and community-driven growth, and we believe Trailcon can make a meaningful impact in shaping the sport’s future.”
As the title sponsor, On will be onsite throughout the week in Palisades, Tahoe. Last year’s partnership featured exciting keynote presentations, as well as a group run that culminated in a
sunrise DJ set at the top of the escarpment. Further details on session topics, speakers, and On’s special activations will be announced soon.
From trail aficionados to industry titans, TrailCon welcomes all voices to Palisades Tahoe each June.
TrailCon will be opening registration soon …. !
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About TrailCon:
TrailCon was founded by three trail running and event industry leaders:
● Dylan Bowman: Professional runner, CEO of Freetrail, and co-race director of Gorge Waterfalls
and The Big Alta events.
● Brendan Madigan: Owner of Alpenglow Sports and race director of the Broken Arrow Skyrace.
● Douglas Emslie: Majority owner of the Boston Run Show and Boston Outdoor Show, and an
avid trail runner.
TrailCon celebrates the rapid growth and global reach of trail running, serving as a dynamic platform for
collaboration, innovation, and inspiration. Against the breathtaking backdrop of Palisades Tahoe, TrailCon
will deliver three days of insights, connections, and excitement for the trail running community.
TrailCon Media Contact:
Rachel Christison
Event Director
Rachel.christison@gmail.com
About On:
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a
mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
On Media Contact:
Eli Stillman
North America Brand Communications
Eli.Stillman@on-running.com